When looking for a new job, you will increasingly find employer rating portals where employees can rate their boss. In itself, the employer evaluation is a practical thing. You get first-hand feedback on how people who work for that company like it. The large number of different evaluations creates a more accurate picture of whether you are a good fit for the company and its employees.
On the kununu platform, employees rate their employers. In addition to the employer rating, the homepage also provides information about the benefits offered. The behavior of superiors, working atmosphere, cohesion of colleagues, communication, attractiveness of tasks, work-life balance and working conditions are evaluated. Other points of interest are the treatment of older colleagues, equality, opportunities for further training and career, the existing environmental and social awareness, the image of the company and the salary.
Although such basics are of great importance for the potential employee, it should not be forgotten that a negative employer rating may result from dissatisfaction that is not necessarily the fault of the company. A terminated employee could also vent his frustration and let that flow into the evaluation.
On the other hand, the company presents itself on this platform with its company philosophy, its expectations towards the new employee and also allows deeper insights into the daily work. Of course, every company positions itself optimally on these pages, but for job seekers who click on employer rating portals with concrete expectations and ideas regarding their dream job, they can find concrete initial information here and can orient themselves according to whether an application makes sense for them. It saves precious time, because not every piece of information offered on these homepages would be learned from the nice anteroom lady or the HR department.
A few years ago, employer branding was mildly ridiculed, but in the meantime it is no longer a question of company size to present oneself successfully on the job market. This positive image-rich positioning offers clear advantages over competitors. We live in a society that is often more brand-oriented than we realize. Being a stewardess at Pan Am has been the dream of countless American women. At that time, there were no terms such as image or employee identification, employee retention. Certain well-known brand companies still contribute to raising your eyebrows in amazement when you hear that your girlfriend or an acquaintance has found a new job at X or Y. Image is everything. It is also becoming increasingly important for entrepreneurs to ensure the loyalty of their employees in the long term. Committed employees who are satisfied in the workplace are motivated to work and are more productive. They identify more strongly with the company than in any 08/15 job.
In addition, there is a reduction in sick leave and high fluctuation if employees are kept happy through employer branding. However, this only works if the company is actually as it presents itself on the employer review portals. The damage to the image would be very great and almost irreparable if values only read so tempting on paper. The core message of successful employer branding is: We are an attractive and credible employer for you and look forward to receiving your application. In the long term, authentic commitment also has a positive effect on sales figures.
Have you already had experience with employer review portals? We look forward to your comments.
Image source: Fotolia.com, Photographer: stillkost
