{"id":11484,"date":"2017-08-09T19:28:30","date_gmt":"2017-08-09T17:28:30","guid":{"rendered":"https:\/\/www.ics-adminservice.de\/nicht-kategorisiert\/11-09-2017-dialogue-to-table-on-the-topic-what-does-your-customer-really-experience-at-the-point-of-sale-mystery-shopping-as-an-instrument-for-measuring-and-improving-sales-quality-in-real-terms\/"},"modified":"2026-04-15T11:15:59","modified_gmt":"2026-04-15T09:15:59","slug":"11-09-2017-dialogue-to-table-on-the-topic-what-does-your-customer-really-experience-at-the-point-of-sale-mystery-shopping-as-an-instrument-for-measuring-and-improving-sales-quality-in-real-terms","status":"publish","type":"post","link":"https:\/\/www.ics-adminservice.de\/en\/news\/11-09-2017-dialogue-to-table-on-the-topic-what-does-your-customer-really-experience-at-the-point-of-sale-mystery-shopping-as-an-instrument-for-measuring-and-improving-sales-quality-in-real-terms\/","title":{"rendered":"11.09.2017: Dialogue-to-table on the topic &#8216;What does your customer really experience at the point of sale? Mystery Shopping as an Instrument for Measuring and Improving Sales Quality in Real Terms.&#8217; with Steffen L\u00f6bert"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"ut\">At the next Dialog-zuTisch in Leipzig we are looking forward to Steffen L\u00f6bert.<\/h2>\n<p>Steffen L\u00f6bert, Managing Director of checkstone survey technologies GmbH, will speak in his presentation: What does your customer really experience at the point of sale? Mystery shopping as a tool for measuring and improving sales quality in real life. about the possibilities of evaluating service events and optimising service quality.  <\/p>\n<p>In our experience, the difference between the desired and real experience of your customer at the point of sale is immense. As a mystery shopping company, we experience again and again that the actually defined sales quality lags significantly behind real reality. For 15 years, Checkstone has been bringing these perspectives together through mystery shopping projects that offer a representative real customer perspective as the status quo and at the same time an opportunity to identify potential for improvement and monitor the implementation of measures.  <\/p>\n<p>Contents<\/p>\n<ul>\n<li>What is mystery shopping actually?<\/li>\n<li>What can mystery shopping do, what can&#8217;t it do?<\/li>\n<li>How can mystery shopping measure sales and service quality? How do you arrive at representative results? <\/li>\n<li>How does mystery shopping help to increase sales and service quality and to realize sales increases?<\/li>\n<\/ul>\n<p>Entrepreneurs from Leipzig and the surrounding area are cordially invited to participate in the event and to participate in the joint discussion after an introductory lecture on the above-mentioned topic.<\/p>\n<p>The series of events is a joint initiative of eureos, Sparkasse Leipzig and ICS adminservice GmbH. They form a competence network in the areas of tax and legal advice, auditing, investment and asset issues, outsourcing strategies and business process consulting in finance and accounting. <\/p>\n<p>Take the opportunity to gain inspiration for your daily working environment and at the same time get to know other managers and experts from the area.<\/p>\n<p>The cost contribution is \u20ac 35.00 per person plus VAT and includes catering in the form of lunch and conference drinks. <\/p>\n<p>Register now! Simply send us your participation request by e-mail to <a href=\"mailto:dialogzutisch@eureos.de\">dialogzutisch@eureos.de<\/a> or use the reply form. <\/p>\n<p>Registration deadline is 31.08.2017.<\/p>\n<p>We look forward to your participation.<\/p>\n<h2>Dates:<\/h2>\n<p>Monday, 11.09.2017 &#8211; to Monday, 11.09.2017 &#8211; 12:00 pm &#8211; 2:00 pm<\/p>\n<h2>Venue:<\/h2>\n<p>Leipzig , Mediencampus Villa Ida, Poetenweg 28, 04155 Leipzig<\/p>\n<p><small>Image Credit: \u00a9 Ramona Heim\/ Fotolia.de; \u00a9 Odua Images\/ Fotolia.de; \u00a9 rangzzz\/ Fotolia.de; \u00a9 JackF\/ Fotolia.de<\/small><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"At the next Dialog-zuTisch in Leipzig we are looking forward to Steffen L\u00f6bert. Steffen L\u00f6bert, Managing Director of checkstone survey technologies GmbH, will speak in his presentation: What does your customer really experience at the point of sale? Mystery shopping as a tool for measuring and improving sales quality in real life. about the possibilities...","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-11484","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dialogue-to-Table | Mystery Shopping<\/title>\n<meta name=\"description\" content=\"S. 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